Concept and production of a promotional video for Glow Recipe Watermelon Toner.

The project focused on creating a fresh, sensory-driven visual narrative highlighting the product’s key characteristics — hydration, glow effect, and fruity freshness.

The video was designed in a short-form format for social media, combining macro product shots, juicy watermelon-inspired visuals, soft lighting, and dynamic transitions. The storytelling emphasizes texture, skin feel, and the refreshing ritual of skincare application.

The final result creates a vibrant, aesthetic and highly engaging visual experience that strengthens brand identity and drives attention in digital campaigns.