Concept and execution of an AI video advertisement for the Rituals Easter gift set.

The project covered the full process — from scriptwriting, through the creation of an AI model, to the final video editing. 

The material presents the new product within the set, highlighting its unique features, elegant aesthetics, and festive atmosphere.

The video was designed in a short-form format for social media, using dynamic shots, lighting effects, and subtle details to emphasize the brand’s luxurious character and the emotional experience of gifting. The narrative focuses on the product experience and the uniqueness of the moment of giving.